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If You Think ‘Organic’ Food is ‘Organic’, Think Again

The last decade has witnessed an increased interest in things “organic” as more and more consumers seek out products that are healthy, ethical, and environmentally friendly. Nowhere is this more evident that in the food industry.

In fact, the organic food industry has gone from a cottage industry start up to a multi-billion dollar business in less than a decade. Global sales of organic food were estimated to be billion in 2006 with the world organic market growing rapidly by about 20% annually. In the US, organic food products are the fastest growing sector of the food marketplace.

Because of the rapid growth of the organic food industry, it is no surprise that big food companies and retailers have joined the act. Because of these alliances, unlikely organic products are sprouting up everywhere including organic cheetos and organic McDonalds coffee. The new movie FOOD INC eloquently speaks to this issue. Hershey Foods owns Dagoba, Kraft owns Boca Foods and Back to Nature, and Heinz is a big investor in Hain Celestial which is connected to many small organic companies including Earth’s Best, Spectrum Organics, and Frutti di Bosco.

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